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Sink your claws into some stylish new alternative attire at LondonEdge.

As LondonEdge makes a return this September, we're already excited to see some outstanding new exhibitors lined up for the show. Always one to deliver on cutting edge alternative & independent style, this September's show is no exception, with a great selection of coveted alternative labels lined up to make an appearance, we're bound to be sinking our claws into an abundance of gorgeous alternative wares.

Marianna Harutunian

Making a return to the Business Design Centre this September, there's a great selection of familiar, and much loved brands already lined up for the show, alongside an outstanding selection of new to LondonEdge labels that alternative fashionista's will just be dying to snap up!

One label that will certainly be drawing plenty of attention, is cult footwear label, Jeffrey Campbell. Already well reknowned for their cutting edge shoe designs that are instantly recognisable, their deadly spiked boots, and killer platforms will certainly fit in perfectly at LondonEdge.

Speaking of footwear, another much loved brand that's making it's debut at LondonEdge, is Miss L Fire, their vintage inspired designs have made them a favourite to snap up, with designs that take a pinch of Hollywood glamour, mixed with quirky style.

Their wedge sandals, pretty pumps, and glamourous heels make for the perfect rockabilly, and pin up look.

Miss L Fire

Adding a touch of alt couture to the show, is jewellery designer Marianna Harutunian, whose dramatic statement jewellery has made her an alternative favourite, with many celebrity fans to boot. With a range of opulent, lavish and bejewelled designs, that will certainly catch your eye at the show.


Rounding off the latest additions to September's show is womenswear label, Motel, bringing a touch of alt street style to the show. With designs that mesh vintage looks with street style, from bodycon's to crop tops and pretty playsuits, making them a favourite for alternative day wear.

With plenty more exhibitors lined up for the show, from firm favourites like Alchemy, Collectif, Hell Bunny and Queen of Darkness, you'll find plenty of alternative attire whatever your style to browse at the show.

Why not take a peek and see the full list of exhibitors at this September's show, open from September 6th-8th, at the Business Design Centre, Upper Street, London. For more details, and to register for your passes visit,, entrance is strictly trade only.

Images: Marianna Harutunian, Miss L Fire & Motel