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LondonEdge preview.

Home to the largest selection of alternative traders on show in the UK, LondonEdge has helped to pave the way for alternative fashion. Celebrating alternative and unique fashion with a trade show that's unlike any other, and it's certainly the place to be to find the latest alternative wares this February.

House Of Intelligence

The show looks set to be a great one with plenty of exhibitors already on board, from big name brands, to upcoming independent labels, and of course, there's bound to be an abundance of eye candy! We're already excited to get our mitts on some of the newest designs to be found at the show, and there's plenty of exhibitors that we want to visit. We've hand picked a few staff favourites who you should be checking out at next month's show.

For alternative clothing with a difference, House Of Intelligence are one to visit. With their Laboratory collection of science inspired clothing, you'll find a great collection of printed tops and skirts that will certainly catch your eye.

Banjo & Cake is the new label from Too Fast Clothing, with a sugary sweet touch. Still keeping in with the diy style of Too Fast, the new label has a great range of rockabilly and punk clothing that will certainly get snapped up.

Banjo and Cake

With a collection that merges Harajuku style, cyber goth, and laid back alternative street style, 24hrs are one to visit for their unique take on alternative style. From all over prints, to bold metallic's, modern pin up's, and colourful ensembles, you'll find their latest collection of statement pieces on show, and it's certainly one to look at.

Bettie Page shoes are another one to visit, for their great selection of retro styled footwear and pin up heels that will cause many a case of shoe envy.

There's plenty of unique and alternative fashion on show at LondonEdge this February, with regular traders like Hades Footwear, Phaze, Sourpuss Clothing, Banned and Collectif on show. Alongside new exhibitors like Yummy Gummy Latex, Besame Cosmetics and Offend My Eyes, offering a great selection of traders to visit.

Why not take a look at these exhibitors and more at this February's show, open from February 1st-3rd at new location, The West Hall, Olympia, London. For more details, and to register for your passes visit,, entrance is strictly trade only.