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LondonEdge preview.

LondonEdge makes a welcome return to The National Hall at The Olympia this February for a long weekend of alternative fashion and entertainment. Showcasing a vast selection of alternative traders from around the world and putting on one hell of a show alongside!

Hell Bunny

The ultimate alternative fashion trade show, LondonEdge has been bringing buyers the best in alternative fashion. With plenty of innovative changes to show in the past few years, LondonEdge still continues to grow and improve with every show and this February's show will of course be no exception seeing the much welcome return of the fashion show to the weekends events.

Alongside the flurry of entertainment LondonEdge will bring alternative traders the largest selection of alternative & independent brands and designers under one roof, bringing everything together from footwear to corsetry, cosmetics and even vintage attire.

At February's show you can expect to find all the usual selection of traders on hand ranging from long running forefronters to the industry such as Alchemy, Demonia & Phaze, to newcomers such as Jawbreaker and Voodoo Vixen for your browsing and buying pleasure.

The fashion show is certainly expected to be outstanding with the likes of Hell Bunny, Phaze, Iron fist & Bettie page clothing already expected to add their new SS/14 wares to the stage show. Always a pinnacle highlight of the weekend it's return is most certainly welcome as a great way to catch some of the latest offerings literally on show!


It's not just about the eye catching entertainment though, LondonEdge has always brought together a great selection of alternative fashion and lifestyle wares so there will certainly be plenty to feast your eyes upon for the forthcoming months in alternative fashion and plenty to stock up on for retailers.

But if you need a spot of distraction from all the wholesale shopping you'll also find plenty of entertainment on show from complementary hairstyling by Mr Ducktails, burlesque performances, themed lounge areas and complementary shots.

We're certainly looking forward to seeing what's on offer this February, LondonEdge opens its doors on February 2nd - 4th at The national hall, olympia, Hammersmith Road from 10am-6pm sun-mon & 10am-4pm tues. Entrance is strictly trade only, to register for your passes visit