BeeUnique Find alternative fashion shops at our directory site follow us on tumblr follow us on instagram follow us on twitter like us on facebook Alt fashion logo

Latest articles | Explore the Alt Fashion archives : Fashion features - Articles and more | About - Alt Fashion directory

Hyper Japan

Introducing Kawaii star UK at Hyper Japan

Hyper Japan returns to the Olympia this July for a weekend of celebration for all things that are creative, cute and crazy about contemporary Japan. Everything from cuisine to culture is celebrated with stage shows, exhibitors & more!

Whether it's anime, gothic lolita, cosplaying, or simply sushi that rocks your boat you'll find plenty tucked under the Olympia two's roof to tempt you inside.

Across the weekend there will plenty of showcases including the likes of Baby the stars shine bright with their lolita attire, to robotic shows & the newest showcase to Hyper Japan; UK Kawaii star.

After welcoming Misako Aoki, former Ambassador of Cute, to Hyper Japan in 2010, they've decided to try and find their own super-cute, UK based personality to be their spokesperson for Japan's kawaii culture. Introducing the Hyper Japan audience to their top picks and tips for bringing a little bit of J-style adorable, lovable cuteness into their lives.

The contest is open to the public, to take part in UK Kawaii star all you need to do is send in two photographs, one of your face & one full body shot of yourself dressed up in your cutest clothes! Alongside a quick 60 second video telling the judges all about yourself.

Who knows if you're lucky enough to be one of the chosen five finalists you'll go up for the public vote. The chosen winner will then make a special appearance at Hyper Japan this July in a yukata catwalk (yukata provided by Hyper Japan). There will be a question and answer with the panel of judges, which will include J-Pop star Kanon Wakeshima.

Hyper Japan Hyper Japan

But it's not just that! The grand prize includes a flight & hotel package for two to Japan, a feature in a Japanese pop/fashion magazine, & an outfit from Baby the stars shine bright/Alice and the Pirates.

If you'd like to try your chance at winning simply send your entry to using a file sharing software for your video (I.e Yousendit) or visit the site to apply.

The competition is open to men and women aged 16 or over. Entrants should be ordinarily resident in the UK. Entrants should be interested in Japanese fashion, trends and pop culture, confident in front of crowds, outgoing and bubbly. The final will be held Hyper Japan at Olympia Two, London on Sunday 24th July 2011.

If you'd prefer to just sit back and watch all the fun whilst sampling some Japanese cuisine and culture, tickets for Hyper Japan are on sale now from Hyper Japan opens on July 22nd running through until the 24th, at Olympia Two, London; day & three day passes are available.